SATURDAY, NOVEMBER 05
MICHAEL SIMCOE
Vice President
General Motors, Global Design
Michael Simcoe serves as General Motors’ vice president, Global Design, leading teams and studios around the world. His team focuses on all aspects of design including advanced, production and industrial design operations supporting GM’s brands and subsidiaries. Recent designs developed under his leadership include the Cruise Origin, Cadillac LYRIQ, GMC HUMMER EV, and BrightDrop EV600.
Simcoe plays a pivotal role in GM’s transformation, challenging his teams innovate as society experiences a massive shift in mobility, championing new technologies and accelerating speed to market.
Previously, Simcoe served in roles across GM Design in the U.S. and global markets. He first assignment at GM was as a designer at GM Holden. He holds an Associate Diploma of Art Industrial Design from the Royal Melbourne Institute of Technology.
Vice President
General Motors, Global Design
Michael Simcoe serves as General Motors’ vice president, Global Design, leading teams and studios around the world. His team focuses on all aspects of design including advanced, production and industrial design operations supporting GM’s brands and subsidiaries. Recent designs developed under his leadership include the Cruise Origin, Cadillac LYRIQ, GMC HUMMER EV, and BrightDrop EV600.
Simcoe plays a pivotal role in GM’s transformation, challenging his teams innovate as society experiences a massive shift in mobility, championing new technologies and accelerating speed to market.
Previously, Simcoe served in roles across GM Design in the U.S. and global markets. He first assignment at GM was as a designer at GM Holden. He holds an Associate Diploma of Art Industrial Design from the Royal Melbourne Institute of Technology.
